Your Legal Team carried out advisory work related to the production of content comparing the company's products with those of other companies.
Company A inquired about the legal issues that could arise when producing content comparing its own products with those of other companies.
Since the advertisement draft had not yet been prepared, our firm reviewed the matters that should be considered in advance.
Referring to the Act on Fair Labeling and Advertising, the Cosmetics Act, similar cases and precedents, we organized and conveyed the criteria for determining unfair comparative advertising that could arise, the legal liability that could be incurred, and the available alternatives.