1. The Client's Situation
The client, an exclusive domestic contractor for a global brand, wished to implement a policy permitting the use of product content (thumbnails, detail pages, etc.) only by certain online special-agency stores, in order to prevent its unauthorized use. The client requested legal advice to review whether there were any legal issues with this.
2. Your Legal Team's Advice
After a comprehensive review of the Fair Trade Act, the Copyright Act, the Unfair Competition Prevention Act, and others, Your Legal Team confirmed that the policy in question constituted an exercise of copyright rather than a restriction on sales itself, and that a legitimate purpose of preventing consumer confusion and managing the brand could be recognized. In addition, we proposed measures to reduce legal risks through a phased approach.
3. Result
As a result, the client was able to effectively implement a content-use restriction policy for brand protection while minimizing legal risks. Furthermore, we optimized the implementation plan by reflecting warning and corrective-action procedures so that legal disputes could be prevented when sending official letters.