1. The Client's Situation
In entering into a marketing agreement utilizing a global influencer, the client company needed to secure the legal stability of the agreement's contents and to clearly organize provisions that would protect the company's rights. In particular, it was necessary to minimize legal risks regarding matters such as the copyright in the influencer's content, payment conditions, grounds for termination, and the scope of liability for damages.
2. Your Legal Team's Advice
Your Legal Team reviewed the agreement as a whole and supplemented key provisions so as to prevent the various issues that could arise in practice.
(1) Reorganizing the contract structure: We revised the agreement to clarify the relationship with the influencer so as to distinguish the legal responsibilities between the platform and the company.
(2) Improving the copyright and content-use provisions: We clearly stipulated that the company could use the content during the contract term, but that any reuse after the agreement's termination would require separate consultation.
(3) Supplementing the payment and termination provisions: We specifically organized each party's rights and obligations upon termination of the agreement so as to prevent unnecessary disputes.
3. Outcome
Through Your Legal Team's advice, the client was able to enter into an influencer marketing agreement that minimized legal risks while also being smoothly operable in practice. Through this, the client obtained the effect of reducing ambiguity in interpreting the agreement and blocking the potential for unnecessary disputes in advance.