1. The Client's Situation
The client, which was preparing a new B2B platform, needed to draft a privacy policy and terms of service ahead of the service launch. The terms of similar platforms it had previously referenced differed significantly in transaction structure and terminology use, raising concerns about legal risks and user confusion.
2. Your Legal Team's Advice
After sufficiently understanding the characteristics of the client's service and its transaction structure, Your Legal Team analyzed the provisions among the referenced terms that could be in violation of laws and deleted or revised them. In accordance with relevant laws such as the Personal Information Protection Act, the Act on the Regulation of Terms and Conditions, and the Act on Consumer Protection in Electronic Commerce, we legally rectified provisions concerning the collection and overseas transfer of personal information, the use of pseudonymized information, and user responsibilities and sanctions. In addition, we minimized overall legal risks by considering the balance between the platform operator's authority under the terms of service and the rights and obligations of members.
3. Result
By establishing terms and policies optimized for its platform structure and service operation method, the client was able to secure legal stability before the service launch. This not only enhanced user trust but also became an opportunity to gain recognition for a high level of professionalism in future communications with investors and partners.